Agree, retail was about $25-30, but the humidor was not free. 99% of all stores would only sell 2 cigars at a time, and put give you a ticket for a drawing on the humidor. I was told the humidor was about $700 if bought individually (it's big). I was lucky enough to buy the whole humidor before it went on display. Paid over $3k. (I haven't even smoked one of the damn cigars yet, don't want to bust up the box)