Spotted one of these last night in a humidor, same band but it was a toro (gran rothschild). Bought in May, 2014, so what's so new about the label ? I think I may have smoked one of these and didn't think it was very good. I may try the one I found last night later today. MSRP of 12.50 a stick, on sale at CI now for $ 29.99 (15). Bought mine for $ 1.40 a stick.
Funny thing is that when I went back to look for when I bought it, the description said Gurkha Estate Selection Shaggy, but the photo was of a silver label Graycliff cigar - so maybe Opie is on to something