Looks like several of these came out over the weekend. You can tell by the marketing that the wrapper is going to ugly; "fat" and "friendless" also probably feature prominently.
Aroma at cold? Pure desperation.
Taste through the first third seems to be exactly what you'd predict: Bland, boring, and looking for any means to disguise the fact.
Prediction for second and final thirds: More of the same. These will never surprise you.