Along with several others, I also noticed that, right after the change to the "mobile" layout, the Free Fall "auctions" were often having better deals than the regular auctions.
Not amazing steals on super premiums like you used to see around here, but better prices than the regular auctions and noticeably cheaper than what you would be paying at CI or the other online outlets - barring, of course, a "Monster Deal" on a smoke you like.
Picked up a number of "Daily Drivers" (better than a "Yard Gar" but not as good as a "Swell Smoke" or a "Premium Puff") in bundles for around $2.25 - 2.50 per and the Diesel Rage that I wanted to try for just under $3 on Free Falls. That is with (combined) shipping charges, so not bad deals. This was a noticeable change from before where the FF auctions never seemed to be as good a deal compared to the normal auctions. Of course, it is a pain to have to watch the FF "auctions" cycle through several times to figure out about what the lowest price will be, then wait to bid on them - sometimes having to sit through several "resets" to get to the low price.
Given that the admittedly "gimmicky" Free Fall "auctions" seem perfect for those in need of instant-click gratification, perhaps they have upped the number of FFs and lowered the minimum price on some of them a bit to suck in the newbie cell-phone bidders. That combined with people seemingly bidding up the regular auctions higher than before, have made the FF worth a look if you have the time and patience for them and need to buy something.
Of course this all can change any moment as the computers figure out what the optimum pricing is to keep the cell-phone-clickers hooked, but profits maximized.
