CNN+ will shut down at the end of April
CNN Digital Expansion 2018, BRIAN STELTER
By Oliver Darcy and Brian Stelter, CNN Business
Updated 12:48 PM ET, Thu April 21, 2022
New York (CNN Business)CNN+, the streaming service that was hyped as one of the most significant developments in the history of CNN, will shut down on April 30, just one month after it launched.
CNN+ customers "will receive prorated refunds of subscription fees," the company said.
The decision was made by new management after CNN's former parent company, WarnerMedia, merged with Discovery to form Warner Bros. Discovery earlier this month.
The prior management team's vision for CNN+ runs counter to Warner Bros. Discovery CEO David Zaslav's plan to house all of the company's brands under one streaming service. Some CNN+ programming may eventually live on through that service. Other programming will shift to CNN's main television network.
"In a complex streaming market, consumers want simplicity and an all-in service which provides a better experience and more value than stand-alone offerings, and, for the company, a more sustainable business model to drive our future investments in great journalism and storytelling," Discovery's streaming boss J.B. Perrette said in a statement.
"We have very exciting opportunities ahead in the streaming space and CNN, one of the world's premier reputational assets, will play an important role there," Perrette added.
Perrette and incoming CNN CEO Chris Licht notified staffers of the decision in a meeting on Thursday afternoon. Licht bluntly told employees it was a "uniquely **** situation."
Hundreds of CNN+ staffers may lose their jobs. Licht said in an internal memo that "all CNN+ employees will continue to be paid and receive benefits for the next 90 days to explore opportunities at CNN, CNN Digital and elsewhere in the Warner Bros. Discovery family."
Staffers who aren't absorbed elsewhere in the company will receive a minimum of six months of severance, he added.
Licht said in a town hall style meeting with staffers that "this was an incredibly successful launch" but simply incompatible with the newly merged company's plans.
"It is not your fault that you had the rug pulled out from underneath you," he said as he vowed to minimize the impacts to staff.
During the town hall, Perrette expressed some frustration with the "prior leadership" of CNN, which was led by Jeff Zucker until February, and WarnerMedia, which was led by Jason Kilar until early April.
"Some of this was avoidable," he said, but "prior leadership decided to just keep going" with the planned March launch of CNN+ despite the impending merger, he said.
The executive vice president in charge of CNN+ and all of CNN's digital businesses, Andrew Morse, who worked closely with Kilar and Zucker, will depart the company after a transition period.
Licht said in the town hall that he wanted Morse to stay, but respected the decision.
Alex MacCallum, the head of product and general manager of CNN+, will run CNN Digital and work with Licht "to determine a leadership strategy going forward," the company said in a press release.
The decision to shut down CNN+ just weeks after it launched marked a stunning end to the streaming news service. Executives had touted the application as the most significant launch since Ted Turner founded CNN in 1980.
CNN had poured hundreds of millions of dollars into the new streaming app and lured top talent from other networks for it, including Kasie Hunt from NBC and Chris Wallace from Fox News.
The streaming service featured hours of daily live programming and weekly shows.
That programming will continue to stream through the end of the month.
New Coke lasted longer than this!