Let's see. There are twenty six letters in the alphabet.
The odds of randomly choosing S and then E = 26 x 26 =676.
1 in 676.
That is the odds of this not matching the two most important words in hundreds of pages of the FDA deeming regulation:
"Substantially Equivalent"
So for marketing purposes these smokes are "Special Editions" but when the lawyers put on their black suits, grab their briefcases and start talking to the judge they morph to "Substantially Equivalent".
(I think the G stands for General. :-) )