Is there the slightest possibility that cigars is a business selling a competitive commodity product and the entire program is above all else, profit motivated. I have a hard time imagining any cigar manufacturer, save the odd purist (and they tend to be a small minority in most things) spending as much time dreaming about making the perfect cigar as he does dreaming about having the best selling cigar that can demand a profit margin far in excess of what most cigars get. Sometimes we humans tend to romanticize, desiring to see the virtues we wish existed in the world around us. For most people, PRIDE is not nearly as great a motivator as FEAR and GREED. To find what's behind an action, Follow the Money. Please note that there is nothing wrong with that. It is what drives capitalism.