Alec Bradley Project 40 Toro (6.0"x52) Box of 20

Here to help with your 40%.

Project 40 has probably impacted your life, without you even realizing it. Basically, Project 40 is based on the concept that 50% percent of your happiness comes from genetics, 10% is based on circumstance, and the remaining 40% all depends on your outlook and mindset. The goal is to find how a product can have a positive impact on your mind and body, and improve your happiness and comfort overall. We all know that cigars are a relaxing activity that brings people together and helps create a sense of comfort and mental well-being, so it was only natural that Alan Rubin of Alec Bradley would apply this concept to cigars!

Project 40 comes draped in a Nicaraguan wrapper leaf concealing a Brazilian Habano binder stuffed with Nicaraguan fillers, and the well-balanced blend of cedar, nuts, and spice will certainly give a boost to your mood.