I found the secret in Cigar Nexus interview with the owner. "We are trying to be more circular" That is some secret method! I bet they will win that lawsuit
GT
See below:
SS: In addition to the blending, you also use a rather unique process in the rolling of the cigars, or actually in the bunching of the filler; I can tell when I look at the foot, I can almost see like tubes of tobacco going through the cigar.
SM: Exactly. Our cigars are not bunched, nor do we use a book method or book form. What we basically do is tube-roll each one of our leaves. As a result, it slows the manufacturing down.
SS: Explain the "tube-roll", because a lot of people might not be familiar with that.
SM: Essentially, we take each filler tobacco leaf and form it into a tube shape.
SS: Isn't it a traditional Cuban-style of making the bunch?
SM: Well, there is a difference. In Cuba they do a form of tubing, but it's been our observation, based on the cigar-makers who have come from Cuba and that we've had knowledge of, when asked to demonstrate their method they tend to do flat tubing. Flat tubing puts the tobacco leaf into somewhat of a circle, but when incorporated into the filler, it tends to flatten. It's analogous to the difference between a plastic straw that is round and maintains its shape and a paper straw that tends to collapse when it gets wet. We are trying to be more circular.