That is a good question. The fact is that there are a hell of a lot of good cigars that get no recognition, and a lot mediocre brands that get excellent ratings. For knowledgeable cigar smokers, a good rating has an impact inasmuch as there are so many brands out there, it helps put a cigar on your radar screen that you might otherwise have passed over. Whether it has legs and you continue to smoke it is the real test. Most regular CigarBid-ers are very knowledgeable and realize that a magazine's ratings are subjective at best, paid advertising at worst. Sometimes we at CigarBid point out that a brand, not necessarily a particular size, has been rated 92 or something, but it is meant as informative rather than misleading - if an industry standard like SMOKE or Cigar Aficionado rates a cigar highly, it's like the recommendation of a tobacconist, it's interesting to know and it might lead you to try it but whether you actually do or not is another question. For newbies and occassional smokers, a rating tends to have a bigger impact.