Took a couple of these down to the RV last weekend. First puff was OK. Second puff and my lips and tongue turned numb. The kind of numbness you get from a really nice, potent hot sauce. Immediately thought that something wasn't right. Super black pepper and cayenne punch. Way stronger then anything Pepin has ever put out. After about an inch, the pepper went away, followed by nice flavors, but nothing special. The stick was full, but not earth shattering as hyped.
Tried my 2nd last night. Before lighting, I took a few dry puffs, and again, the numb lips and tongue. So, I started to lick the tip. Sure enough, it seems the tip is coated with a strong pepper extract. After a few licks, the pepper was gone. The pepper blast on the first one was interesting, until I figured out that it was from flavoring, not the tobacco. A gimmick stick I will not buy again.