Halfwheel.com keeps a list of new cigars to be released in the coming year. The Collections section has some good info on cigars past that you may like checking out. Review/ratings can only be trusted if you've found that your tastes coincide with that particular reviewers taste, so take those with a grain of salt. CA and others top 100 or anyone else's are basically bought and paid for advertising, so don't put much cred to those.
You need to find out what you like, and from where. Honduran cigars, Dominican, Nicaraguan, maduro, Sumatra, Connie, Cameroon ect ect then explore brands made with what you've liked.
Stick to brands that have some history, or that can be found in stores across the country. Avoid site exclusives till you know what your looking at.