Perhaps I'm wrong, but I don't envision a horde of rich overbidders who don't care about prices descending on CBid as a result of the article ... while it may well be that the article drives traffic to the site, my take is that it won't be "rich guys who don't care about prices ..."
IMNSHO, rich wastrels won't be likely to change their present buying habits and are unlikely to go to the trouble of bidding against commoners and blue collar "rabble" for a 5 pack of smokes ...
BUT, the fact of the matter is that most people with means did not acquire those means by "not caring about price" ... they are seldom wasteful and in fact, are far more likely to be rather frugal ... that sort of folks may very well arrive as newbies and compete with us, but are highly unlikely to be overbidders ...