teedubbya wrote:Grass roots PR is the most effective. Of course PR was part of it. It's a business. My company gave out free child car seats to newborns out of the goodness of our hearts.... And good PR. Nothing wrong with that.
Sad.
You're comparing your companies "good will PR" stunt to an unplanned act of kindness.
Did your company suddenly decide one day to buy the car seats and give them away that afternoon without knowing if it would get attention?
This wasn't planned. Couldn't have been planned.
It was spontaneous and it was right.
And they wouldn't be blamed if they tried to bring attention to themselves for it. Even after the fact.
But they didn't.
And from what little I've seen of this story (still haven't seen on network TV), it wasn't corporate. It was local. Which makes the likelihood of it being a PR move even more unlikely.