Just a marketing technique. You can do this with almost any good premium cigar. See my El Rico nights post. Not bad for a $3 cigar. What you can count on is the quality of Bucanero. This company is doing it right. Top quality all the way. I've seen some posts of some problem cigars, but most cigars are made by hand and as such are prone to a tight roll, loose roll, or what have you. All in all, Bucanero is as consistent as any brand I've smoked; definitely in my top 5.