They're right when they say that Life is TOO short to smoke a bad cigar...or drink bad wine. They certainly aren't curing these sticks with Chateau Lafitte Rothschild --- I like to have the sun cure my cigars and a reputable wine maker produce my wines.. and I try to stay "pure" in cigars and wines--I'd rather have the option of matching a fine glass of wine along with a fine and compatible cigar.