Actually the Kopi Luwak (Cat's Ass Coffee) isn't all that bad ... I noticed that at first, while the flavor was not distinctly different from regular coffee, it had no bitterness to it at all and like a good cigar, tended to "develop" as one progressed ... also, like a good cigar, it had a rather long lasting satisfaction quality ... there was no need to immediately pour a second cup right away. I can't honestly say it's worth the money and for much less, there are many coffee brands that are superior, but it was a hoot to try it ... we bought a quarter pound of it and we've still got enough to brew quite a few more pots (and yes, there really IS new meaning there ... lol)