I like it pretty well. Starts out mild but as you smoke it, it tends to become more medium to me. It's a great cigar to smoke while playing poker (the Churchill) because it lasts so long. I ordered something like 36 (12 3-packs) a while back and can say that aging them a bit really improves the taste, as it does most cigars. Understand that they are made by the folks who make Astral. Probably true, since the construction is uniformly great and they consistently burn well. They're not an "occasion" cigar for me but I smoke one pretty regularly.