Make sure you remember to carry the popular stuff too. To carry Fuente in your store, I'd suggest buying from a third party, but charging the same price as your competitor (as long as you're not taking a loss on it). Keep that stuff in stock as a service for the customer (your profit margin will be low, but the aim here is to just have it in stock and create reputability), so they know you have it in stock, meanwhile, push another comparable product that only you carry. Get to know your customers, what's good for one customer may be horrible for another. Ask them what they've smoked that they like and you'll know what to suggest to them from there. Of course you'll have to have Macanudo in stock (don't let the General Cigar rep bully you into carrying 100 facings of General products if you don't want to/can't afford to in the beginning). REMEMBER, a customer that has bought Macanudo from you, found you by mistake. Keep that customer by also selling him a comparable mild cigar that you corner the market on. I have a bunch of other tips too, and will share them to anyone interested in opening a successful cigar shop :) email me at
[email protected] with any questions.