CAO ANNOUNCES ‘THE CAO WRAPPER’
New ‘E-letter’ Will Deliver CAO’s Latest News To Subscribers
Nashville, April 6, 2004: CAO, the brand renowned for consistently staying atop the ratings of the finest cigars in the world, has announced the release of ‘The CAO Wrapper.’ The ‘Wrapper,’ a periodic newsletter sent via e-mail, will be delivered to CAO customers who sign up for the free service.
The ‘CAO Wrapper’ will provide subscribers with CAO’s latest news, promotional opportunities, upcoming local events, contests, retail-level incentives, and much more. “The CAO Wrapper is just one more step towards improving our direct communications with our customers,” said CAO Chief Marketing Officer, Jon Huber. “We firmly believe that our customers play an integral role in what we do here insofar as product development, marketing and promotions. We owe a great deal to our CAO loyalists and ‘The Wrapper’ is our way of not only showing our gratitude, but will also aid in opening the direct lines of communication, as well.” Individuals may subscribe to ‘The CAO Wrapper’ by logging on to caocigars.com, and completing the brief sign-up form.
CAO was recently featured in a four-page profile in the April 2004 issue of Cigar Aficionado magazine. The publication, regarded as the ‘Bible’ of the cigar world, hailed CAO as “among the hottest of cigar brands.”