For what it's worth they are jacking the price up pretty good. I pay 13.25 for the Reserva De Chateau. It looks like your local store is charging about 3 dollars a stick over MSRP. Fuente supposedly frowns on authorized dealers gouging but it happens all the time. Some Fuente OPUS MSRP #5 $7.50, Petite Lancero $9.50, Robusto $10.50, #4 $8.25, ORV