Mine's fancy too ... cost $10 at my local store, has a lifetime warranty and, best of all, it works, unlike my gazillion $$ Colibri which did NOT work right (it's striking mechanism quit functioning) and even though it was under warranty, would've cost me more, both in terms of time and $$, to send it in than it cost to simply get one that if it fails, I hand it to my local store, they hand me a brand new one and I'm good to go ...
No diamond encrustation, no big name recognition, but it works great ... what more do I need from a lighter?