The one that opened up downtown here a year ago is huge, 4000 sq ft two stories, 5 or so large flat screens, with a members room, dominoes/conference room, poker room, two public rooms, balcony overlooking our old courtyard, 3 bathrooms, downstairs seating area also, large humidor with mostly boutiques, three sets of lockers so far (each with 12 1ft cubes and 2 large footlockers for big buyer members), craft beer for sale and you can brown bag liquor, free water and glass bottle soda for members, mostly leather and wood furniture, old building with original hardwood floors and a lot of exposed brick and intricate doors and all that trendy stuff. He has been able to get 41 members in less than a year (at $450/year). Working on 24/7 access and he has half of a gated alley that he hasn't used yet (the other half is used by a restaurant/bar).
It's a young guy, mid 20s, putting it together. Probably not the most profitable route but he's enthusiastic and it's really developed a cigar culture here. Oh, and he did have a young female employee though she recently turned in her two weeks, but I'd expect another soon.