X - I like Cubans and Cuban cigars too (lol)...actually, the shirts are aimed at the 'myth' that accompanies Cuban cigars - our ratings over the last several years (along with the ratings of other non-Cuban brands) have clearly demonstrated that there ARE non-Cuban cigars that are extraordinary. Essentially, we're just saying "Cuban-shmooban" to the 'so-called-authorities' who will tell you nothing comes close to a Cuban cigar....
I'm certain you can draw a similar analogy to the wine industry and the ongoing battle of French vs. Californinan, Australian, Oregonian and other non-French wines. Enjoy! =)