I'm sure BMW meant no offense ... but there was a great deal of conversation (controversy) about them here when they first came out ... and the comments hit both ends of the sprectum.
Try a five pack! For me, they are a great, inexpensive 'quick' cigar similar in shape to the 'Short Story', but with a taste unique to itself.
You will either like them, or hate them ... there is no middle ground on them.