I don't think they qualify as a competitor. I think that if they offered similar products at prices which may come in conflict with something offered by cigarbid then we would have a violation. However, what I see here is simple a manufacturer.
Arturo Fuente's web site has been mentioned here many times without violation.
I feel if you linked up a site which offers a great selection, consumer variable prices, reasonable shipping and handling, and a user forum such as this, you would be advertising a competitive site. I don't see that here.
Steve, withdraw your guilty plea...we're going to take this one to trial.
Signed,
Hackum and Spammum Internet Lawyers and Associates