As I see it, that's really not all that bad a price. Certainly less than you'd pay retail. My problem is that it locks you in to ONLY those smokes. Several of them you may not care for at all if you haven't tried them. The advantage of the five packs is that you are in control of what your money buys. Understanding that you may purchase five packs that you don't like either, you are still calling the shots on that. If you like'um, pat yourself on the back for a good choice; if you don't like'um you've learned a lesson that will probably stick with you a little more.
Point is you're in control with how you disburse your money when you're calling the shots on the five packs. I see the control as a better option than being locked in as far as the lot of cigars you mentioned.
However, just my thoughts..............