Russell: Look at the dates of the CA articles from which you're quoting.
I enjoy reading Suckling's articles, but the numbers he throws around always have to been taken in context.
During the pre-Embargo era, when cigar smoking was far more prevalent in the U.S., (yes, I smoked cigars pre-embargo) the vast majority of cigars smoked in the United States were "real" domestics...Harvester, Muriel, Phillies, Dutch Masters, Munniemaker, King Edward, El Producto, White Owl, William Penn and many, many others. There were a substantial number of clear Havanas, cigars rolled in the U.S., but, almost Cuban puros, Garcia y Vega, Perfecto Garcia, and many others. Many of the otherwise clear Havanas had Connecticut Shade wrappers, but were otherwise comprised of Cuban tobacco. At that time, estimates were that because of price point, Cuban cigar sales in the United States were at the 3% to 5% level of gross cigar sales, though I've seen figures that place the number as low as 2%. Simply, anywhere from 2% to 5% of all cigars sold in the United States were of Cuban origin.
You must distinguish between two number sets. #1 is the percentage of Cuban cigar production that is sold in the United States. The number most frequently cited is 20 to 22%, but it's virtually impossible to authenticate because of the embargo.
The number Suckling is quoting is from a completely different number set, that for convenience we'll call, #2, and that is the percentage of cigars sold in the United States that are Cuban in origin. Obviously, 20 to 22% of all cigars sold in the United States are not Cuban. That would be an astonomical increase. 20% to 22% of Cuban cigar production might represent only 3% to 5% of all cigars sold in the United States.
Based on pre-embargo figures and the decline in production of the American made cigar, the percentage of Cuban cigars sold in the U.S. has remained relatively consistent.