My Dad won a salsa-making contest in Palm Desert about 12 years ago and since that time has become an incredibly obnoxious salsa snob (you can't go to a Mexican restaurant without him doing a whole routine where he talks about the place's salsa: its texture, the heat, the visual appeal, how he would have made it better, etc.).
And the salsa he makes at home is pretty mediocre (not enough oomph!).
That said, truly excellent homemade salsa is a rare and valuable treat. It should NEVER be wasted on Doritos or junky crap like that.
ScottHar