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PERDOMO DEBUTS COMPAY® AT RTDA
Date: August 3, 2004
Source: Albert J. Argenti
MIAMI – Tabacalera Perdomo announced the release of a new premium cigar brand at the 72nd Retail Tobacco Dealers of America Convention & Trade Show called COMPAY®, a tribute to Cuba’s rich musical past and its favorite son – the legendary Compay Segundo. Born Máximo Francisco Repilado Muñoz in 1907, he got his stage name - Cuban slang for second compadre - from his specialty in low harmonies. He emerged as one of the most respected musicians of the pre-revolution era. Following Fidel Castro’s rise to power, Segundo worked as a cigar roller at the famed H. Upmann and Partagas factories in Havana before returning to music in the late 1980s. He and his band, the Buena Vista Social Club, attracted worldwide acclaim in 1998 before he passed away in Havana in 2002 at the age of 95. Only death could put an end to the rise of such an enchanting star who had once sworn to live to 100 -- and then ask for an extension.
Hand crafted in choices of a dark, complex Maduro or a rich Cameroon wrapper, COMPAY® is a special blend of medium bodied, vintage Nicaraguan tobaccos created by Nick Perdomo, Jr. COMPAY®, like the rich harmonies and tonal qualities of his music, is an ambitiously divergent mix of bold flavors fused with a delicate undercurrent of flirtatiously smooth and balanced notes on the palate.
COMPAY® is available in four classic sizes: “Buena” (4 ¾” x 52 Robusto); “Vista” (6” x 50 Toro); “Social” (7” x 48 Churchill) and “Club” (5 ¾” x 54 Torpedo). The eye-catching cigar bands subtly feature the customized seven strings of the armónico, invented by Compay Segundo in the 1920s, incorporating a double third string to fuse the melodic possibilities of the Cuban tres guitar and the rhythmic qualities of its traditional Spanish counterpart. COMPAY® is packaged in ‘heirloom styled’ Spanish cedar boxes of 20 premium cigars. The suggested retail price of COMPAY® ranges from $4.25 to $5.00.
Tabacalera Perdomo S.A. is one of the world’s finest and most distinguished premium cigar manufacturers. Headquartered in Miami Lakes, Florida with production and agricultural facilities in Esteli, Nicaragua, Tabacalera Perdomo S.A. is a closely-held, family-run company that has produced three generations of Cuban cigar making artisans. Its highly acclaimed cigar brands have achieved numerous awards and honors of distinction throughout the world, including EDICION de SILVIO®, Perdomo Estate Selección®, La Tradición Perdomo Reserve®, Perdomo2®, La Tradición Cabinet Series®, Cuban Parejo®, THE CIGAR®, the cigar pequeno®, La Tradición Exclusivo®, Dos Rios® and Cuban Bullet®.
