I didn't want to threadjack the weekly special thread, but Jackconrad's comment about the Sherpa orange label made me remember I had some resting from that Gurkha sampler I received awhile back, so I fired one up to empirically test his opinion. After brief experience, I have to concur about the newspaper trope, although the flavor was reminiscent of a fairly high quality newspaper; there were clear hints of the London Times and possible undertones of the Wall Street Journal. I tossed the other one in that container under the kitchen sink.
This test did lend evidence to my OpFTH hypothesis. Sure enough, if you go to this website:
http://www.opfth.org/6928/index.html
In the 4th picture down, bingo! Sherpa orange labels. Then, in the 6th picture down, again: Sherpa orange labels. The resolution wasn't that good, but some of the sticks in the last picture looked yummy.