This was made specifically for Alfred Dunhill retail shops. A year or so ago we bought out their inventory. They had had a bunch of special frontmarks made for them. Sometimes these "exclusive" frontmarks were just renamed sizes of existing shapes, for example the Partagas No. 16 was the same size as the Partagas No. 6. Sometimes it really was completely different such as the Punch VR series.
Man that was a fun purchase but most of that stuff is now gone.