Sounds like mold. Not drastic but not desired. Brush it off and smoke them if you like them or return them to the sender.
I had a similar occurance with some Don Diego Tubos from another supplier. Smoked a stick but didn't like them (too mild) so I just tossed the sticks. They were part of a special where your buy this and get a free 10 pk of Diego Tubos. No big loss, I kept the Tubes and turned them into mini travel humidifers (give 'em a scrubbin', punch some holes with a nail or thumbtack, add some oasis foam and 50/50)
If you like the smokes, isolate 'em, from your other sticks so it doesn't spread. Brush off the fluff and light it up.
To keep this from happening to the rest of your stash, try to keep the humidiy level below 75%. When you push 80%, mold is likely to set in.