This is a travesty. False advertising. And then women who use these will later dump the guy they're dating, claiming the guy is "too superficial". That'd be like blaming the fish for the worm being on the end of your hook.
Simple cure...inflatable codpiece for men. When the moment of truth arrives, and they take off their bra, showing their massive mammories to be distant memories, you take off your pants to reveal your...ahem, actual equipment. First one to bitch about it to the other has to sleep outside, in the doghouse.