commercials. So, I went to see Avatar today and got there early because I like a seat about 2/3 of the way up and at the center. About 15 minutes prior to the starting time, the theater started running commercials on the screen. 15 frickin' minutes of being held captive and subjected to forced advertisements at 100db. Then, at the start time, we get to see about 10 more minutes of commercials......
I think I'll bring my ear plugs and take a nap next time.