Description
Marlboro Snus pouches use "flavor strip technology" ™.[1] and dried tobacco. The Flavor Strip lines the inside of each pouch and is similar to Listerine Breath Strips which melt away as they are used. In March 2010, Marlboro Snus was launched nationally in America. Marlboro Snus comes in four varieties - Rich, Mild, Peppermint and Spearmint (Mint and Spice discontinued) and is marketed as a "spit free" product. Marlboro Snus used to feature Slidepak™ packaging (similar to Taboka packaging) with 12 snus pouches in each Slidepak™, but recently switched to aluminum packaging with 6 snus pouches.[1]
Claims
Marlboro Snus is a smokeless tobacco pouch product designed especially for adult smokers in the U.S. Snus pouches are not cigarettes or spitting tobacco like dip or chew. Our snus pouches utilize a flavor strip and spit-free, dried tobacco. Marlboro Snus comes in four varieties – Rich, Mild, Spearmint, and Peppermint (Mint and Spice discontinued). We are introducing this product into test market in the Dallas/Fort Worth area to understand adult smoker acceptance.[1]
Smoke-free, that makes it a Hassle-Free new way to enjoy tobacco. Tuck a pouch almost anywhere, anytime. Each snus pouch contains pasturized tobacco fiber, water, flavors, and other ingredients.[1]
Marlboro Snus is part of our [Philip Morris] continuing efforts to make progress against our growth strategy by offering a new product in the smokeless tobacco category. Our growth strategy aims to add to the mix of products we offer starting with those tobacco or tobacco-related products that are adjacent and similar to our existing business, cigarettes. We believe that Marlboro’s brand equity may help to encourage trial of this product by adult smokers. Our research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes. Today’s alternatives – chew or dip – satisfy some adult smokers. However, many adult smokers dislike spitting, the appearance of the product, its texture and taste, and its packaging. [1]
Last year, Philip Morris USA introduced Taboka, a smoke-free, spit-free tobacco pouch product, into test market in the Indianapolis area. We have learned a lot from the Taboka test market and are applying those learnings to the Marlboro Snus test market. Taboka remains in test market. [1]
Nicotine Content:
Rich- 7.61mg/nicotine per pouch
Mild- 6.33mg/nicotine per pouch
Peppermint- 6.45mg/nicotine per pouch
Spearmint- 6.82mg/nicotine per pouch[1]
Product Design Features
Contains pasteurized tobacco, fiber, flavor film materials, water, pouch materials, sweeteners, artificial flavors, sodium carbonate, and sodium chloride
Nicotine (Rich): 15.7 mg/g (compared to the 12.3 mg/g average of five moist snuff brands produced by Conwood/RAI)
Free Nicotine (mg/g): Rich 0.6; Spice 1.1; Mild 0.5; Mint 0.8
Total TSNA (mg/g): Rich 1.0; Spice 1.2; Mild 1.1; Mint 1.3
Marlboro Snus is a new, spitless, dry Swedish-style snus product. It appears to have been designed to appeal to smokers, and may have a high potential for dual use with cigarettes. Marlboro Snus is clearly an outgrowth of the recently developed Taboka dry snus product test marketed by Philip Morris. It is packed in small plastic container. The pouches are contained within an airtight seal, which is broken when the package is first opened. This may obviate the need for refrigeration.[1]
Anyone try this?
