The Playboy bunny is hot money, honey
Don't snicker. Playboy was one of the better performing media stocks of 2005 and Wall Street sees more good times ahead.
By Paul R. La Monica, CNNMoney.com senior writer
February 13, 2006: 1:13 PM EST
NEW YORK (CNNMoney.com) – Playboy, the legendary publisher of uh, adult-themed magazines, is set to report its fourth-quarter earnings on Tuesday.
Now there are several easy jokes that we could make about the fact that Playboy's numbers are due out on Valentine's Day. But we're above that. Really.
Analysts expect video-on-demand services to be a big boost to Playboy's sales and profits for the next few years.
Banking on the bunny: Shares of Playboy have outperformed many other media stocks during the past year.
After all, why go the lowbrow humor route when discussing a company that has actually been a star performer in an underperforming sector?
Playboy's stock was up 13 percent in 2005, a more than respectable performance for a media company, particularly one with strong ties to the struggling publishing business.
And several analysts think that there's more love to go around for Playboy investors.
Sex sells
http://money.cnn.com/2006/02/13/news/companies/playboy/index.htm
