SoCal's a big place ... where're the two stores ... I mean, to some extent, their location (rent) will have something to do with it ... shops here in downtown SF are higher priced than those in the burbs where I live, for example

They are both located in the Burbs of South Orange County. The store that is expensive has a 20 year clientile. The Cheap store has been around equally as long, but it is not well known and on the outskirts of Orange County, whereas the expensive one is indeed located next to a mall. Question answered!

Thanks a ton!!

~Aundy