Not to beat a Dead Horse, but the Times they are a Changing, and you have to roll with the flow.
3 years ago, I dressed up for work. Now, I wear jeans and a t-shirt. Where I use to have a Sales Job, I now repair foreclosed houses for the banks. Hey, a job is a job, and I needed a Pay Check.
Hanging drywall is a Tough job, and I won't do it if I can help it. You can always tell when a Drywall job was done by a Prefessional. That said, you have to charge what the market is paying. I have one guy give me a bid, and he wanted over $2,000 to do a small job. I got it done by another company for a little more then $1,200. It looks great. I run into the guy who gave me the High Bid, all the time. He is always complaining about not having any work. I always tell him, he needs to lower his rates, and stop trying to get hit the Lotto with his Jobs. He says that he is worth it and won't lower his rates.
I guess what I am saying, is there are a lot of unemployed Trades People out there, and if you want to work, you have to charge what the Market will pay.
This isn't directed at you DW, I am just saying most of us lived like Fat Cats, and now it is time to pay the Piper.