It's called capitalism....The value of a product is set by the marketplace. If you don't think the product is worth the price don't bid, others think it is. Maybe they are willing to pay for the convienence of purchases made through CigarBid. Maybe they can't locally purchase the brands locally. There are many variables that affect the value of a product.
My impression is that you are just upset that you were outbid (again!).
Give it a rest, I'm tired of hearing you complain!