like I said, it's all about ego with these guys that want to become President (Ron Paul may be an exception).
Recently, a friend who works for a Fortune 500 (probably a Fortune 100) company was telling us about the time this big marketing firm came into their work to talk about marketing a brand. It was the same marketing firm that was hired by the Clinton campaign when Bob Dole was running. They talked about all the research they did to put together the best "marketing" campaign together for Clinton. Their research showed that people didn't like negative campaigning, but they learned that they could run an ad basically bad-mouthing Dole for XX seconds, and as long as they didn't go over XX seconds and ended the commercial with about 2 seconds of Clinton saying something positive, then a majority of the people wouldn't see it as negative. They would even go as far as changing the coloring in the ads and pics when they'd talk about Bob Dole (i.e. black and white, or darken it up a bit), but would make sure to brighten it up and use more color when showing Bill Clinton. They wouldn't even try and target a broad base of people. They knew they didn't have make ads to appeal to those who would vote for Clinton no matte what, and knew they weren't going to sway those on the other end of scale either (Captain Obvious stuff I guess). They knew they had to reach this one target "market" and they put all their efforts into that group. Maybe with Bob Dole as a presidential candidate it didn't take much, and I'm not really doing it any justice to repeat the stuff my friend mentioned. But after hearing how much money is spent in just marketing a president, simply to win based more or less on a brand, rather than a person's ability...which is pretty much how most President's get elected, it just confirmed to me that people really are idiots and none of these guys are really worthy of being president. These marketing firms are good at what they do, and after each election they have another 4 years to perfect their skill, and that is simply to draw people towards a certain candidate and win elections.
Anyway, the cliff notes version is....these egomaniacs running for president put all their efforts into marketing themselves. They spend a whole lot of time, effort, and resources (money) putting their brand out there and touting it as the best...mostly based on fancy packaging and not based on how it will function...which, for the most part, turns out to be a box, stamped "guaranteed," with a piece of crap in it. The thought process for choosing a president is probably not much different than when someone goes to the mall to pick out some clothes, a tv, or car shops...influenced by the marketing.
Politics bore the he!! out of me. And, personally, I'm probably more shocked at the large number of people who go out to vote versus the large number of people who don't vote at all. I'm almost more inclined to believe the people who stay home and not vote are smarter than 80% of those who go out to vote, since it's probably those 80% who vote based solely on warm and fuzzy ads and/or political party. Yea, I'm probably being Captain Obvious again. :shrug:
Edited by user
14 years ago |
Reason: Not specified
