It's a direct way to connect with fans that doesn't require a ton of effort. I check it every so often but honestly my following list gets so filled up with people retweeting cigar contest entries that it's becoming less and less. It can still be useful though, once you get the hang of it. It definitely helps if you have friends you want to talk to on it, or can figure out a way to use it that makes sense to you (there are a lot of different ways you can use it).
I would say just sign up, jump in, follow so things you're interested in (B&Ms, musicians, politicians, etc), and maybe run a search or two for a topic you're interested in, to see what info you can find. It is almost like a very unstructured message board.
z6joker9 wrote: