Google's slow destruction of Fitbit is everything wrong with modern tech
Poor Fitbit just can’t catch a break. Since being acquired by Google’s parent company Alphabet, the fitness tracker brand has suffered quite a few backend mishaps, difficult headlines, and big device launches that have received a lukewarm reception.
It comes as no surprise, really: anyone who’s been paying attention knows that Google was always going to begin assimilating Fitbit into its ecosystem. Fitbit accounts will remain active until ‘early 2025’, after which you’ll need a Google account to access your fitness data. Once that happens, expect Fitbit smartwatches to effectively disappear, leaving glorified fitness trackers of various sizes and the fully ‘smart’ Pixel Watch series.
