.
A simplified, but fun, example based on the above:
We have 13 items to sell, COGS (Cost Of Goods Sold) is $1 each.
Total COGS is $13
13 customers buy one item each.
12 customers pay the dumb-guy price of $3 = $36
1 customer pays the smart-guy price of $1 = $1
$37 gross profit - $13 COGS = $24 net profit
Average sale price per item = $2.85 ($37 divided by 13)
$1.85 average net profit on each item sold ($24 divided by 13 items, or $2.85 minus $1 COGS)
Net profit margin = 64.8% (net profit $24 divided by gross profit $37)
And this is how you make healthy margins and good profits while your smart customers are buying at cost! Woohoo!
P.S. -- If you liked this example, start watching "The Profit" on CNBC, both back episodes and new ones..
Edited by user
7 years ago |
Reason: Not specified