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There used to be a single-location, family-owned independent pizza place in my area. They made excellent pizza for decades.
Then, for whatever reason, they decided they could dumb down the quality of the product and use schitt ingredients, call the product the same name and put it in the same boxes and simply not say anything about the radical quality change.
Wow, what a great plan, reducing costs of raw materials and increasing margin! And if you call it the same name and use the same packaging, you can "coast" on the great reputation of the brand's prior quality and none of the rube customers will ever notice!
Except they did. Shortly after, everyone noticed the product now sucked and told all their friends, the brand's reputation was ruined, nobody bought the product anymore and they went out of business.
B-b-but it had the same name and packaging!!!!
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Pudding Mittens wrote: