Whatever I can get the cheapest in the 8.2 oz. size, usually w/ a coupon crest/colgate/AIM. F$ck the ever shrinking tooothpaste tube size movement. At Wallyworld they've gone 4.6, 6.2, and 7.8 instead of 8.2 for the same price. Give you less>charge the same or more! I am partial to gel over paste.