Slim wrote: " I've talked several times over the years with Keith and Gonz ... and there are more times than not that they barely break even on the lots that are won here (many times even losing money on individual wins), and it's only the sheer volume of the daily offerings that keep this auction site alive."
That comment reminds me of the old story of the shirt manufacturer who says he sells his shirts so cheaply that he loses money on every shirt he sells, but makes it up on volume.
I think Keith is a retailing genius. At 31-years-old, to have grown a business as large as he has, he hasn't sold many cigars at a loss.
Here's a URL to a very informative article:
http://www.dailyitem.com/archive/2004/0405/biz/stories/05biz.htm