Wouldn't be surprised. With bourbon, the story is often more important than the product - even worse than cigars. I do think mgp does some contract distilling for some larger brands that aaren't mgp bills, though. I could be wrong on that - I've been out of the whiskey world for a few years (long, long story), and a lot has changed. Tons of new brands, the advent of Pappy(which, frankly seems extraordinarily silly to me, but if you have the money to throw around...)